How to Choose Your Brand Colors

1. Understand color psychology: Choose colors that reflect emotion—blue for trust, red for excitement, green for growth, yellow for optimism.
2. Select a main color: Base your palette on a dominant hue drawn from personal preference—art, wardrobe, mood board. Add 2–3 complementary accents.
3. Include neutral tones: Support the palette with whites, grays, or beige to enhance readability and design flexibility.
4. Use contrast wisely: Apply high-contrast accents for CTAs and buttons; use color wheel opposites (like blue-orange) for visual impact.
5. Follow the 60‑30‑10 rule: Use 60% dominant, 30% complementary, 10% accent colors for balanced, professional palettes.
6. Maintain brand consistency: Keep your palette across logo, website, social media, and print—it boosts recall and trust.
7. Consider cultural context: Color meanings vary by culture—e.g., red may mean luck in China, caution in the West—know your audience.